How to Create an Attention-Grabbing Short Video?

Short Promotional Video


Do you have enough time to watch a promotional video that is as long as a few minutes? We hardly give attentionto those lengthy and boring promotional videos and don’t think twice to skipthem. This is why the reason that you must make a good impact in the first few moments, but also make sure to keep the remaining content effective enough so that you can have more visitors landing on your web page. So now the question here is “how do you create a short promotional video?”  

We bring to you some amazing tips for finessingyour short-form content and making a lasting impression on your targetaudience.   

Thumbnail is important?   

The attention of your target audiences cannot begrabbed if they don’t like the first view of your video, which is only possiblewhen it has a good and impressive thumbnail. Having an effective and useful attention-grabbing thumbnail is one way to stop your audience from scrolling past your video and missing it entirely. This is the reason many corporatevideo production companies spend enough time on thumbnails. It issuggested that you create a thumbnail that is uncluttered. In case you need to add some text, make sure it is easy to read. Using the ‘rule of thirds’ can be very helpful here. While designing the thumbnail, its color and contrast should be given important attention to make sure that it stands out against your image.   

The title matters - Many people do not acceptthe fact about video production, but the truth aboutcreating attention-grabbing videos is that their titles make a lastingimpression. When launching a video, make sure that its title is understandable at a glance. Your prospective viewers should feel well informed before hitting the play button and feel like they are going to watch something useful. But make sure to not give too much information and put viewers off watching. When you publish on platforms like YouTube and Vimeo, it is worth noting that the title of your video should correspond to the search queries you want to rank for.    

Your goal should be clear - There may be manyexamples of videos being failed, just because the goal was not clear tothe commercial video production professional. Whenever creating a video, it is very important that you have a good idea about the goals of your business promotion from the particular video. When you have a set goal, you can craft a better script that keeps your users engaged right from the beginning to the end. For example, if you want to create a product video, you must have a goal in mind that you want to sell your productto the target audience.    

So when you want to create an amazing andeffective promotional video, it is suggested to keep in mind theabove-mentioned tips in your mind so you can make the most of your investments in corporate video production.