If your company is going to succeed in the world today, youneed to adopt a brand that resonates with your target audience. The adage “Don’t just regurgitate what everyone else is doing; innovate it” is true when
it comes to branding your business or product. Think about it – if no one knows
what your organization stands for, how will they be aware of the value and quality of their products and services? Even worse, what would happen if your competitors steal your thunder by boldly proclaiming themselves as being in this specific industry, while you’re not? That’s where branding comes into
play. It’s the practice of identifying the unique voice and message that
defines your business or organization to stand out from the crowd. And the best
way to do that? Aligning your personal and business brands together! In this article, we will explore why aligning your personal and business brands is beneficial for every stakeholder — from employees to customers — and show you how doing so can strengthen both your as well as your company’s presence in
today’s fast-paced world.
Related Article: https://gingkoapp.com/6-major-branding-mistakes-to-avoid
What is Alignment?
Alignment is the process of optimizing your individual and business brands to create a unified voice and presence in the marketplace. It is the process of bringing your brands’ messages and personalities in line with each other. For example, let’s say you have a business that specializes in
selling premium watches. You can integrate your brand and product messaging by
using the same keywords and descriptions in your emails to potential customers, blog posts and social media posts, etc. This should be the case regardless of whether you sell watches or other luxury products, as the brand’s voice should be consistent throughout your business’s media.
Why Is Alignment Important?
Branding is about more than just putting up a sign withwords and pictures. It’s about communicating a story — a story that encompasses who you are, what you do and why you’re the best option for your customers or users. Alignment is the process of creating a unified voice and presence in the
marketplace. It’s the process of bringing your brands’ messages and
personalities in line with each other. For example, when a customer asks you to
recommend a certain product, what do you tell them? If you’re like most businesses, you’ll likely tell them about how your product helps people achieve their desired goals. However, do you also tell them why you’re the best solution for that problem? If you don’t, you’re probably leaving out important
details that will help your customers make the right buying decision. By
offering these details, you’re serving them better by leading with your products’ benefits, rather than showcasing your company’s history, employees or your products’ designs.
How to Align Your Personal and Business Brands
To align your personal and business brands, you’ll need togo beyond the basics. To truly stand out in today’s market, your branding needs to be nimble and flexible. You must be able to change your brand at will while maintaining the integrity of your business’s voice. This is where the power of
your brand comes into play. It is the encapsulation of your values, interests,
personality and your signature look. By choosing the right symbols and design
elements, you can create a brand that’s uniquely you while remaining recognizable.
Tips for Branding on a Budget
Unless you have a massive marketing budget, there will betimes when you’ll need to create a brand identity for your product or brand on a small budget. That’s where creating logo mockups with Canva comes in. If you are an individual who likes to brainstorm and plan for different business
ventures, creating a brand identity on a budget might be the perfect option for
you. Logo mockups can be used as early-stage ideas to inspire creativity, as well as more detailed projects that require final designs. These freebies can help you explore new branding techniques and save time by streamlining your creative process. Here are 6 ways that using Canva logo mockup services will
help you save money while still getting your creative juices flowing:
Define your brand’s voice first
For any project, you will need to have a clear definition ofyour brand’s voice. This helps you understand your audience’s needs and expectations, as well as the company’s purpose. Here are a couple of things
that you will want to keep in mind: What problem do you solve? What are you
trying to achieve with your product/service? These will help you personalize your brand and establish a connection with your customers.
Invest in great art direction
If your budget allows, you can purchase a high-qualityprofessional logo to use in your brand design. But for a small business, it is often more cost-effective to purchase a stock logo and use it in a
lower-quality file. A purchased logo will usually be less expensive than a
custom design but will give you less control over the final product.
Use color as a branding element
If you are using color as your branding element, it’s agreat sign that you are investing in good branding design. Color usage should be tasteful, yet bold. You don’t want your color to be too distracting, but
also not understated either. You want your brand to pop, but not scream.
Keep it simple
There is no need to Overthink it. You only want your logo torepresent your brand. That’s it. You don’t need to overthink it. You just need to make sure that your logo represents your brand.
Don’t be afraid to get creative
It’s important to remember that branding on a budget is allabout saving time, money and creativity. You don’t have to go overboard with creativity, though. A logo that stays true to your brand’s voice and purpose will do the trick nicely.
Conclusion
Choosing the right fonts and brands for your logo is an important part of branding on a budget. But, what you don’t want to do is overthink it. A basic design that is easy to read and can support your brand’s voice is all that’s needed. Use these tips to help you create a brand on a budget and save time and money in the process.
